@misc{Bryła_Paweł_Apple’s,
 author={Bryła, Paweł and Abdusattarov, Shokir},
 howpublished={online},
 publisher={Wydawnictwo Uniwerstetu Marii Curie-Skłodowskiej},
 language={eng},
 title={Apple’s strategy success factors and challenges in Europe : a case study of apple’s business model and international marketing},
 type={artykuł},
 keywords={Apple company, competitive strategy, local adaptation, positioning, regulatory challenges},
}